BeachtownGirls Surf Company (continued):
The Product Line:
BTG creates prints and screen printed basics for all seasons, including tops, hoodies, zippys, thermals, boy beaters, summer dresses, boy briefs, beenies, skater socks, shorts, and skirts for the Girls Junior market, ages 12 and up. BTGirls Surf designs are original and designed (by surfers) specifically to emanate the Girls Surfer lifestyle which continues to be stay cool, colorful and creative. BTG Surf stays abreast of its market by being directly involved with surfer girls and beach girls and always seeks to gain input and feedback from the girls
Co-Branding with BTG
Shaka Laka, maker of cool and fun lip balm for everyone
www.shakalakahut.com
Partners & Leadership:
Jeff Thompson , Co-Director of BeachtownGirls grew up as far away from the beach as one could. Jeff grew up in Iowa, but longed to live by the coast. A teaching credential allowed him to set up a life in California's Catalina Island. From there, Jeff came across an old surfboard. The story Jeff has to tell about his introduction into surfing would make excellent reading, and oral storytelling. Jeff is a smart innovative guy. He is so laid back, the Hawaiians would be envious. Once Jeff hit the mainland and began surfing Huntington Beach, he never looked back. Jeff has been surfing for over six years and cannot get enough of the ocean. He has named his family, the Water Family. H2O Hana.
Michael T. Burke, the Founder and Director of BeachtownGirls began surfing around the age of 15 after starting with bodyboarding (Boogieboarding, the term in the 80’s) and kneeboarding. He has grown up in the heart of the lifestyle of surfing having lived 5 minutes from his local surf spot in the South Bay where he grew up. He has seen trends and labels come and go. Mike is a true entrepreneur, owns a successful freelance graphic design company, taught himself web design, is an environmentalist and businessman in the truest sense, and understands the Surf Lifestyle Market as well as anyone. He has seen the surf culture go from small board shops to huge retail outlets where surfboards are parked upstairs away from the public. Mike still surfs today.